Consumer behavior : building marketing strategy/

This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic

Detalles Bibliográficos
Formato: Printed Book
Lenguaje:English
Publicado: NewYork: McGraw, 2001.
Materias:
Consumer behavior -- > Case studies--Market surveys. > United States--

University of Calicut

Detalle de Existencias desde University of Calicut
Número de Clasificación: 658.83420973 HAW/C
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