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Consumer behavior : building marketing strategy/
This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic
| Format: | Printed Book |
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| Language: | English |
| Published: |
NewYork:
McGraw,
2001.
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| Subjects: |
| Summary: | This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic |
|---|---|
| Physical Description: | xxiv,776p. |
| ISBN: | 0071180397 |