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Marketing/

Bibliographic Details
Format: Printed Book
Language:English
Published: New Delhi: tata Mcgraw-Hill, 2004.
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245 |a Marketing/  |c Michael J. Etzel, Bruce J. Walker and William J, Stanton.  |h English 
260 |a New Delhi:  |b tata Mcgraw-Hill,  |c 2004. 
300 |a xxi,650p. 
505 |a The nature and scope of marketing-- Identifying and selecting markets-- Product-- Price-- Distribution-- Promotion-- Managing the marketing effort 
942 |c BK 
999 |c 364713  |d 364713 
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