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Marketing management: Indian cases/
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in Ind...
| Format: | Printed Book |
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| Language: | English |
| Published: |
Chennai,
Pearson India,
2017.
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| Summary: | Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses. |
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| Item Description: | 1 online resource (232 pages) |
| Physical Description: | xiii,23.6 |
| ISBN: | 9789332587106 |