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Marketing : principles and practice /

Marketing has raised the standerd of living of people by bringing them in touch with products useful to them in satisfying their needs and wants. Most of the products that we see on the shelves of the supermarket were not available till two decades ago.They are fresh new products.

Bibliographic Details
Format: Printed Book
Language:English
Edition:3rd rev.ed.

University of Calicut

Holdings details from University of Calicut
Call Number: 658.8 CHU/M
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