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E-marketing/

This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and incre...

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Bibliografske podrobnosti
Glavni avtor: Strauss, Judy
Drugi avtorji: Ansary, Adel EI, Frost, Raymond
Format: Printed Book
Jezik:English
Izdano: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006.
Izdaja:4th ed.
Teme:

University of Calicut

Podrobnosti zaloge University of Calicut
Signatura: 658.872 STR/E
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