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E-marketing/
This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and incre...
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| Other Authors: | , |
| Format: | Printed Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson/Prentice Hall,
2006.
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| Edition: | 4th ed. |
| Subjects: |
University of Calicut
| Call Number: |
658.872 STR/E |
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| Copy | Live Status Unavailable |