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E-marketing/

This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and incre...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Strauss, Judy
अन्य लेखक: Ansary, Adel EI, Frost, Raymond
स्वरूप: Printed Book
भाषा:English
प्रकाशित: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006.
संस्करण:4th ed.
विषय:

University of Calicut

होल्डिंग्स विवरण से University of Calicut
बोधानक: 658.872 STR/E
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