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This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and incre...

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Bibliographic Details
Main Author: Strauss, Judy
Other Authors: Ansary, Adel EI, Frost, Raymond
Format: Printed Book
Language:English
Published: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006.
Edition:4th ed.
Subjects:
Internet marketing.
Table of Contents:
  • E-marketing in context
  • Convergence
  • Strategic E-marketing
  • The E-marketing plan
  • E-marketing in context
  • E-marketing environment
  • Global markets
  • Ethical and legal issues
  • E-marketing environment
  • E-marketing strategy
  • Marketing knowledge
  • Consumer behavior
  • Segmentation and targeting strategies
  • Differentiation and positioning strategies
  • E-marketing management
  • Product
  • Price
  • The Internet for distribution
  • E-marketing communication
  • Customer relationship management.

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