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E-marketing/
This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and incre...
| Príomhúdar: | |
|---|---|
| Údair Eile: | , |
| Formáid: | Printed Book |
| Teanga: | English |
| Foilsithe: |
Upper Saddle River, N.J. :
Pearson/Prentice Hall,
2006.
|
| Eagrán: | 4th ed. |
| Ábhair: |
| LEADER | 01946nam a2200217 4500 | ||
|---|---|---|---|
| 008 | 200302b ||||| |||| 00| 0 eng d | ||
| 999 | |c 349470 |d 349470 | ||
| 020 | |a 8120330323 | ||
| 082 | |a 658.872 | ||
| 100 | |a Strauss, Judy | ||
| 245 | |a E-marketing/ |c Judy Strauss, Adel I Ansary and Raymond Frost | ||
| 250 | |a 4th ed. | ||
| 260 | |a Upper Saddle River, N.J. : |b Pearson/Prentice Hall, |c 2006. | ||
| 300 | |a xxiii, 456 p. |b ill. |c 23 cm. | ||
| 505 | |a E-marketing in context -- Convergence -- Strategic E-marketing -- The E-marketing plan -- E-marketing in context -- E-marketing environment -- Global markets -- Ethical and legal issues -- E-marketing environment -- E-marketing strategy -- Marketing knowledge -- Consumer behavior -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- E-marketing management -- Product -- Price -- The Internet for distribution -- E-marketing communication -- Customer relationship management. | ||
| 520 | |a This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. | ||
| 650 | |a Internet marketing. | ||
| 700 | |a Ansary, Adel EI | ||
| 700 | |a Frost, Raymond | ||
| 942 | |c BK | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_872000000000000_STR_E |7 0 |9 403309 |a SDE |b SDE |c ST1 |d 2020-03-02 |g 325.00 |i 3644 |l 0 |o 658.872 STR/E |p SDE3644 |r 2020-03-02 |w 2020-03-02 |y BK | ||