Consumer behavior and culture : consequences for global marketing and advertising/

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De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

Dettagli Bibliografici
Autore principale: Mooij, Marieke K. de
Natura: Printed Book
Lingua:English
Pubblicazione: London : SAGE, 2004
Soggetti:
Consumer behavior -- Cross-cultural studies. > Consumers -- Psychology.

University of Calicut

Dettagli sul posseduto da University of Calicut
Collocazione: 658.834 2 MOO/C
Copia Status in tempo reale non disponibile

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