Consumer behavior and culture : consequences for global marketing and advertising/

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De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

ग्रंथसूची विवरण
मुख्य लेखक: Mooij, Marieke K. de
स्वरूप: Printed Book
भाषा:English
प्रकाशित: London : SAGE, 2004
विषय:
Consumer behavior -- Cross-cultural studies. > Consumers -- Psychology.

University of Calicut

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