Llwytho...

Consumer behavior and culture : consequences for global marketing and advertising/

De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

Manylion Llyfryddiaeth
Prif Awdur: Mooij, Marieke K. de
Fformat: Printed Book
Iaith:English
Cyhoeddwyd: London : SAGE, 2004
Pynciau:

University of Calicut

Manylion daliadau o University of Calicut
Rhif Galw: 658.834 2 MOO/C
Copi Nid yw'r Statws Byw ar Gael