Consumer behavior and culture : consequences for global marketing and advertising/

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De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

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Hlavní autor: Mooij, Marieke K. de
Médium: Printed Book
Jazyk:English
Vydáno: London : SAGE, 2004
Témata:
Consumer behavior -- Cross-cultural studies. > Consumers -- Psychology.

University of Calicut

Informace o exemplářích z: University of Calicut
Signatura: 658.834 2 MOO/C
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