Consumer behavior and culture : consequences for global marketing and advertising/

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De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

Dades bibliogràfiques
Autor principal: Mooij, Marieke K. de
Format: Printed Book
Idioma:English
Publicat: London : SAGE, 2004
Matèries:
Consumer behavior -- Cross-cultural studies. > Consumers -- Psychology.

University of Calicut

Detall dels fons de University of Calicut
Signatura: 658.834 2 MOO/C
Còpia Comprovació en temps real no disponible

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