Consumer behavior and culture : consequences for global marketing and advertising/

other_versions_link

De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

书目详细资料
主要作者: Mooij, Marieke K. de
格式: Printed Book
语言:English
出版: London : SAGE, 2004
主题:
Consumer behavior -- Cross-cultural studies. > Consumers -- Psychology.
Search Result 1
Consumer behavior and culture : consequences for global marketing and advertising /
由 Mooij, Marieke K. de
出版 2011
Printed Book
Search Result 2
Consumer behavior and culture : consequences for global marketing and advertising
由 Mooij, Marieke K. de
出版 2011
Printed Book
Search Result 3
Consumer behavior and culture : consequences for global marketing and advertising /
由 Mooij, Marieke K. de
出版 2011
Printed Book
other_versions_search_link

相似书籍