Consumer behavior and culture : consequences for global marketing and advertising/

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De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

Chi tiết về thư mục
Tác giả chính: Mooij, Marieke K. de
Định dạng: Printed Book
Ngôn ngữ:English
Được phát hành: London : SAGE, 2004
Những chủ đề:
Consumer behavior -- Cross-cultural studies. > Consumers -- Psychology.
Search Result 1
Consumer behavior and culture : consequences for global marketing and advertising /
Bằng Mooij, Marieke K. de
Được phát hành 2011
Printed Book
Search Result 2
Consumer behavior and culture : consequences for global marketing and advertising
Bằng Mooij, Marieke K. de
Được phát hành 2011
Printed Book
Search Result 3
Consumer behavior and culture : consequences for global marketing and advertising /
Bằng Mooij, Marieke K. de
Được phát hành 2011
Printed Book
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