Consumer behavior and culture : consequences for global marketing and advertising/

other_versions_link

De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

書誌詳細
第一著者: Mooij, Marieke K. de
フォーマット: Printed Book
言語:English
出版事項: London : SAGE, 2004
主題:
Consumer behavior -- Cross-cultural studies. > Consumers -- Psychology.
Search Result 1
Consumer behavior and culture : consequences for global marketing and advertising /
著者: Mooij, Marieke K. de
出版事項 2011
Printed Book
Search Result 2
Consumer behavior and culture : consequences for global marketing and advertising
著者: Mooij, Marieke K. de
出版事項 2011
Printed Book
Search Result 3
Consumer behavior and culture : consequences for global marketing and advertising /
著者: Mooij, Marieke K. de
出版事項 2011
Printed Book
other_versions_search_link

類似資料