Consumer behavior and culture : consequences for global marketing and advertising/

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De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

Sonraí Bibleagrafaíochta
Príomhúdar: Mooij, Marieke K. de
Formáid: Printed Book
Teanga:English
Foilsithe: London : SAGE, 2004
Ábhair:
Consumer behavior -- Cross-cultural studies. > Consumers -- Psychology.
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Consumer behavior and culture : consequences for global marketing and advertising /
le Mooij, Marieke K. de
Foilsithe 2011
Printed Book
Search Result 2
Consumer behavior and culture : consequences for global marketing and advertising
le Mooij, Marieke K. de
Foilsithe 2011
Printed Book
Search Result 3
Consumer behavior and culture : consequences for global marketing and advertising /
le Mooij, Marieke K. de
Foilsithe 2011
Printed Book
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