Consumer behavior and culture : consequences for global marketing and advertising/

other_versions_link

De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

Manylion Llyfryddiaeth
Prif Awdur: Mooij, Marieke K. de
Fformat: Printed Book
Iaith:English
Cyhoeddwyd: London : SAGE, 2004
Pynciau:
Consumer behavior -- Cross-cultural studies. > Consumers -- Psychology.
Search Result 1
Consumer behavior and culture : consequences for global marketing and advertising /
gan Mooij, Marieke K. de
Cyhoeddwyd 2011
Printed Book
Search Result 2
Consumer behavior and culture : consequences for global marketing and advertising
gan Mooij, Marieke K. de
Cyhoeddwyd 2011
Printed Book
Search Result 3
Consumer behavior and culture : consequences for global marketing and advertising /
gan Mooij, Marieke K. de
Cyhoeddwyd 2011
Printed Book
other_versions_search_link

Eitemau Tebyg