טוען...
Consumer behavior and culture : consequences for global marketing and advertising/
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
| מחבר ראשי: | |
|---|---|
| פורמט: | Printed Book |
| שפה: | English |
| יצא לאור: |
London :
SAGE,
2004
|
| נושאים: |
| סיכום: | De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever. |
|---|---|
| תיאור פיזי: | xiii, 345p. |
| ISBN: | 0761926690 |