Loading...

Strategic brand management : creating and sustaining brand equity long term/

Bibliographic Details
Main Author: Kapferer, Jean-Noël
Format: Printed Book
Language:English
Published: New Delhi: Kogan Page, 2000.
Edition:2ed.
Subjects:
LEADER 00660nam a22001817a 4500
008 191202b ||||| |||| 00| 0 eng d
999 |c 345874  |d 345874 
020 |a 8175541091 
082 |a  658.827 
100 |a Kapferer, Jean-Noël 
245 |a  Strategic brand management :  |b creating and sustaining brand equity long term/  |c by Jean-Noel Kapferer. 
250 |a 2ed. 
260 |a New Delhi:  |b Kogan Page,  |c 2000. 
300 |b 443p. 
650 0 |a Production management 
650 0 |a Strategic planning 
942 |c BK 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_827000000000000_KAP_S  |7 0  |9 398168  |a SDE  |b SDE  |c ST1  |d 2019-12-02  |i 2283  |l 0  |o 658.827 KAP/S  |p SDE2283  |r 2019-12-02  |w 2019-12-02  |y BK