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Strategic brand management : creating and sustaining brand equity long term/

Bibliographic Details
Main Author: Kapferer, Jean-Noël
Format: Printed Book
Language:English
Published: New Delhi: Kogan Page, 2000.
Edition:2ed.
Subjects:

University of Calicut

Holdings details from University of Calicut
Call Number: 658.827 KAP/S
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