APA Edition Citation

Kapferer, J. (2000). Strategic brand management: Creating and sustaining brand equity long term (2ed.). Kogan Page.

Chicago Edition Citation

Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2ed. New Delhi: Kogan Page, 2000.

MLA Edition Citation

Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2ed. Kogan Page, 2000.

Warning: These citations may not always be 100% accurate.