Đang tải...
Film marketing /
| Tác giả chính: | |
|---|---|
| Định dạng: | Printed Book |
| Ngôn ngữ: | English |
| Được phát hành: |
New York:
Routledge;
2017.
|
| Phiên bản: | Second edition. |
| Những chủ đề: |
Mục lục:
- Introduction
- The origins and development of the film industry
- Market research in the film industry
- The film marketing mix
- Bringing the consumer in
- Traditional film marketing materials
- Consumer selection of films
- Critical reception
- Distribution
- Marketing through film
- Conclusions.