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Film marketing /

Sonraí Bibleagrafaíochta
Príomhúdar: Kerrigan, Finola
Formáid: Printed Book
Teanga:English
Foilsithe: New York: Routledge; 2017.
Eagrán:Second edition.
Ábhair:
Clár Ábhair:
  • Introduction
  • The origins and development of the film industry
  • Market research in the film industry
  • The film marketing mix
  • Bringing the consumer in
  • Traditional film marketing materials
  • Consumer selection of films
  • Critical reception
  • Distribution
  • Marketing through film
  • Conclusions.