Film marketing /

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التفاصيل البيبلوغرافية
المؤلف الرئيسي: Kerrigan, Finola
التنسيق: Printed Book
اللغة:English
منشور في: New York: Routledge; 2017.
الطبعة:Second edition.
الموضوعات:
Motion pictures > Marketing.
جدول المحتويات:
  • Introduction
  • The origins and development of the film industry
  • Market research in the film industry
  • The film marketing mix
  • Bringing the consumer in
  • Traditional film marketing materials
  • Consumer selection of films
  • Critical reception
  • Distribution
  • Marketing through film
  • Conclusions.

مواد مشابهة