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|a 2016041743
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|a 9781138013353 (hardback : alk. paper)
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| 020 |
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|a 9781138013360 (pbk. : alk. paper)
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| 035 |
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|a (DLC)19402846
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|a pcc
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|a 384.8068/8
|2 23
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| 100 |
1 |
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|a Kerrigan, Finola
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| 245 |
1 |
0 |
|a Film marketing /
|c Finola Kerrigan.
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| 250 |
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|a Second edition.
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| 260 |
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|a New York:
|b Routledge;
|c 2017.
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| 300 |
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|a 188p.:
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Introduction -- The origins and development of the film industry -- Market research in the film industry -- The film marketing mix -- Bringing the consumer in -- Traditional film marketing materials -- Consumer selection of films -- Critical reception -- Distribution -- Marketing through film -- Conclusions.
|
| 650 |
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0 |
|a Motion pictures
|x Marketing.
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| 942 |
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|c BK
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| 263 |
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|a 1703
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| 776 |
0 |
8 |
|i Online version:
|a Kerrigan, Finola author.
|t Film marketing
|b Second edition.
|d Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2017
|z 9781315795287
|w (DLC) 2016057340
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| 906 |
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|b xk13 2016-12-09
|i xk13 2016-12-09 (telework) to DEWEY
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|d 2019-11-22
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|w 2019-11-22
|y BK
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