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Organizational change : creating change through strategic communication /
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
Malden:
John Wiley & Sons Ltd.
2019.
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| Edizione: | Second edition. |
| Serie: | Foundations of Communication Theory
|
| Soggetti: |
Sommario:
- Defining organizational change
- Processes of communication during change
- A stakeholder communication model of change
- Outcomes of change processes
- Communication approaches and strategies
- Power and resistance
- Antecedents to strategies, assessments, and interactions
- Stakeholder interactions: storying and framing
- Applying the model in practice.