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Principles of marketing /
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Printed Book |
| 语言: | English |
| 出版: |
Delhi :
Pearson Education,
2008.
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| 版: | 12th ed. |
| 主题: |
书本目录:
- 1. Marketing in achanging world: Creating customer value and satisfaction 2. Strategic planning and the marketing process 3. Marketing environment 4. Marketing research and information systems 5. Consumer markets and consumer buyer behavior 6. Busine