Yüklüyor......
Principles of marketing /
| Yazar: | |
|---|---|
| Diğer Yazarlar: | |
| Materyal Türü: | Printed Book |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
Delhi :
Pearson Education,
2008.
|
| Edisyon: | 12th ed. |
| Konular: |
İçindekiler:
- 1. Marketing in achanging world: Creating customer value and satisfaction 2. Strategic planning and the marketing process 3. Marketing environment 4. Marketing research and information systems 5. Consumer markets and consumer buyer behavior 6. Busine