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Principles of marketing /
| Autor principal: | |
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| Outros Autores: | |
| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
Delhi :
Pearson Education,
2008.
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| Edição: | 12th ed. |
| Assuntos: |
Sumário:
- 1. Marketing in achanging world: Creating customer value and satisfaction 2. Strategic planning and the marketing process 3. Marketing environment 4. Marketing research and information systems 5. Consumer markets and consumer buyer behavior 6. Busine