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Principles of marketing /
| 1. autor: | |
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| Kolejni autorzy: | |
| Format: | Printed Book |
| Język: | English |
| Wydane: |
Delhi :
Pearson Education,
2008.
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| Wydanie: | 12th ed. |
| Hasła przedmiotowe: |
Spis treści:
- 1. Marketing in achanging world: Creating customer value and satisfaction 2. Strategic planning and the marketing process 3. Marketing environment 4. Marketing research and information systems 5. Consumer markets and consumer buyer behavior 6. Busine