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Principles of marketing /
| Päätekijä: | |
|---|---|
| Muut tekijät: | |
| Aineistotyyppi: | Printed Book |
| Kieli: | English |
| Julkaistu: |
Delhi :
Pearson Education,
2008.
|
| Painos: | 12th ed. |
| Aiheet: |
Sisällysluettelo:
- 1. Marketing in achanging world: Creating customer value and satisfaction 2. Strategic planning and the marketing process 3. Marketing environment 4. Marketing research and information systems 5. Consumer markets and consumer buyer behavior 6. Busine