تحميل...
Principles of marketing /
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | Printed Book |
| اللغة: | English |
| منشور في: |
Delhi :
Pearson Education,
2008.
|
| الطبعة: | 12th ed. |
| الموضوعات: |
جدول المحتويات:
- 1. Marketing in achanging world: Creating customer value and satisfaction 2. Strategic planning and the marketing process 3. Marketing environment 4. Marketing research and information systems 5. Consumer markets and consumer buyer behavior 6. Busine