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LEADER |
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999 |
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|c 337604
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020 |
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|a 9788120332928
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082 |
|
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|a 658.8
|
100 |
|
|
|a Kotler, Philip
|
245 |
|
|
|a Principles of marketing /
|c Philip Kotler
|
250 |
|
|
|a 12th ed.
|
260 |
|
|
|a Delhi :
|b Pearson Education,
|c 2008.
|
505 |
|
|
|a 1. Marketing in achanging world: Creating customer value and satisfaction 2. Strategic planning and the marketing process 3. Marketing environment 4. Marketing research and information systems 5. Consumer markets and consumer buyer behavior 6. Busine
|
650 |
|
|
|x Marketing.
|
700 |
|
|
|a Armstrong, Gary
|
942 |
|
|
|c TXT
|
952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_KOT_P
|7 0
|9 387280
|a CMS
|b CMS
|c ST1
|d 2019-07-22
|i 9778
|l 1
|o 658.8 KOT/P
|p cms9778
|r 2020-09-22
|s 2020-07-30
|w 2019-07-22
|y TXT
|