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Principles of marketing /

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Format: Printed Book
Language:English
Published: Delhi : Pearson Education, 2008.
Edition:12th ed.
Subjects:
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505 |a 1. Marketing in achanging world: Creating customer value and satisfaction 2. Strategic planning and the marketing process 3. Marketing environment 4. Marketing research and information systems 5. Consumer markets and consumer buyer behavior 6. Busine 
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