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Media writing : a practical introduction /
"A new edition of a lively and critically-enriched guide to writing for the media in a range of different professional contexts. Combining theory with practical techniques, this original text caters for students seeking to hone their skills in areas as diverse as journalism, PR, copywriting and...
| Main Authors: | , |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
London:
Palgrave Macmillan,
2016.
|
| Edition: | Second edition. |
| Subjects: |
| LEADER | 01818cam a22003258i 4500 | ||
|---|---|---|---|
| 008 | 151127s2016 enk 001 0 eng | ||
| 999 | |c 333094 |d 333094 | ||
| 010 | |a 2015043154 | ||
| 020 | |a 9781137529541 (paperback) | ||
| 042 | |a pcc | ||
| 082 | 0 | 0 | |a 808.02 |2 23 |
| 084 | |a LAN005000 |a PER000000 |a SOC052000 |2 bisacsh | ||
| 100 | 1 | |a Batty, Craig, | |
| 245 | 1 | 0 | |a Media writing : |b a practical introduction / |c Craig Batty, Sandra Cain. |
| 250 | |a Second edition. | ||
| 260 | |a London: |b Palgrave Macmillan, |c 2016. | ||
| 300 | |a pages cm | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 8 | |a Machine generated contents note: -- Introduction1. Approaches to Writing for the Media 2. Writing News: Print and Online 3. Writing News: Broadcast 4. Writing for Magazines 5. Writing for Public Relations 6. Writing Copy for Advertising 7. Screenwriting: Fictional Formats 8. Screenwriting: Factual Formats. | |
| 520 | |a "A new edition of a lively and critically-enriched guide to writing for the media in a range of different professional contexts. Combining theory with practical techniques, this original text caters for students seeking to hone their skills in areas as diverse as journalism, PR, copywriting and screenwriting"-- | ||
| 650 | 0 | |a Mass media |x Authorship. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing. |2 bisacsh | |
| 650 | 7 | |a PERFORMING ARTS / General. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE / Media Studies. |2 bisacsh | |
| 700 | 1 | |a Cain, Sandra, |e author. | |
| 942 | |c BK | ||
| 263 | |a 1602 | ||
| 906 | |a 7 |b cbc |c orignew |d 1 |e ecip |f 20 |g y-gencatlg | ||
| 955 | |b xk13 2015-11-27 |i xk13 2015-11-27 ONIX (telework) to DEWEY | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 808_066070000000000_BAT_M |7 0 |9 380481 |a MCJ |b MCJ |c ST1 |d 2019-03-25 |i 3781 |l 0 |o 808.06607 BAT/M |p MCJ3781 |r 2019-03-25 |y BK | ||