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Services marketing: integrating customer focus across the firm/

Bibliographic Details
Main Author: Zeithaml, Valarie A.
Format: Printed Book
Language:English
Published: New Delhi: Tata Mc Graw Hill, 2003
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245 |a Services marketing:  |b integrating customer focus across the firm/  |c Valarie A. Zeithaml, Mary Jo Bitner  
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