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Marketing research: measurement and method: a text with cases/

Bibliographic Details
Main Author: Tull, Donald S.
Format: Printed Book
Language:English
Published: New York: Macmillan, 1980
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245 |a Marketing research:   |b measurement and method: a text with cases/  |c Donald S. Tull, Del I. Hawkins 
260 |a New York:  |b Macmillan,  |c 1980 
300 |a 796p. 
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