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Advertising, the media and globalisation :a world in motion/
| Autor principal: | |
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| Formato: | Printed Book |
| Lenguaje: | English |
| Publicado: |
London ; New York :
Routledge,
c2012.
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| Materias: |
Tabla de Contenidos:
- Advertising as an object of study
- Global trends in the advertising industry
- Advertising and the media in motion
- Current trends in advertising, media and society
- Advertising, globalisation and world regions.