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Television and new media :must-click TV /

Bibliographic Details
Main Author: Gillan, Jennifer
Format: Printed Book
Language:English
Published: New York : Routledge, c2011.
Subjects:
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100 1 |a Gillan, Jennifer. 
245 1 0 |a Television and new media :must-click TV / 
260 |a New York :  |b Routledge,  |c c2011. 
300 |a 313 p. 
500 |a Paperback--P24.99 
505 0 |a Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion. 
650 0 |a Television programs 
650 0 |a Television broadcasting 
650 0 |a Convergence (Telecommunication) 
650 0 |a Television viewers 
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