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Consumer behavior.

Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, Afri...

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Bibliographic Details
Corporate Author: Richard K. Miller & Associates
Other Authors: Kanuk, Leslie lazar, Schiffman, Leon G
Format: Printed Book
Language:English
Published: Loganville, GA : Richard K. Miller Asso.
Subjects:

University of Calicut

Holdings details from University of Calicut
Call Number: 658.8342 SCH/C
Copy Live Status Unavailable