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Measuring advertising effectiveness /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
McGraw-Hill,
1963.
|
| Series: | Mcgraw-Hill series in marketing and advertising
|
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
McGraw-Hill,
1963.
|
| Series: | Mcgraw-Hill series in marketing and advertising
|