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Measuring advertising effectiveness /
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
McGraw-Hill,
1963.
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| Series: | Mcgraw-Hill series in marketing and advertising
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University of Calicut
| Call Number: |
659.1072 LUC/M |
|---|---|
| Copy | Live Status Unavailable |