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| LEADER |
00570nam a2200157Ia 4500 |
| 008 |
150624b xxu||||| |||| 00| 0 eng d |
| 082 |
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|a 659.1072
|
| 100 |
|
|
|a Lucas, Darrell Blaine
|
| 245 |
|
|
|a Measuring advertising effectiveness /
|c Darrell Blaine Lucas
|
| 260 |
|
|
|b McGraw-Hill,
|c 1963.
|
| 300 |
|
|
|a 399 p.
|
| 490 |
|
|
|a Mcgraw-Hill series in marketing and advertising
|
| 700 |
|
|
|a Britt, Steuart Henderson
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 17579
|d 17579
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_107200000000000_LUC_M
|7 0
|9 17578
|a UL
|b UL
|c SEC
|d 1998-09-01
|l 0
|o 659.1072 LUC/M
|p 26835
|r 2012-10-27
|w 2012-10-27
|y BK
|