Steckstor, D. (2012). The effects of cause-related marketing on customer' attitudes and buying behavior. Gabler.
Chicago Edition CitationSteckstor, Denise. The Effects of Cause-related Marketing on Customer' Attitudes and Buying Behavior. Germany: Gabler, 2012.
MLA Edition CitationSteckstor, Denise. The Effects of Cause-related Marketing on Customer' Attitudes and Buying Behavior. Gabler, 2012.
Warning: These citations may not always be 100% accurate.