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The effects of cause-related marketing on customer' attitudes and buying behavior /

Bibliographic Details
Main Author: Steckstor, Denise
Format: Printed Book
Language:English
Published: Germany : Gabler, 2012.
Edition:1st ed.

University of Calicut

Holdings details from University of Calicut
Call Number: 658.8342 STE/E
Copy Live Status Unavailable