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Marketing finance : turning marketing strategies into shareholder value /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Oxford :
Elsevier,
2004.
|
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|---|---|---|---|
| 008 | 170518b xxu||||| |||| 00| 0 eng d | ||
| 999 | |c 163809 |d 163809 | ||
| 020 | |a 9780750657709 | ||
| 082 | |a 658.802 | ||
| 100 | |a Ward, Keith | ||
| 245 | |a Marketing finance : |b turning marketing strategies into shareholder value / |c Keith Ward | ||
| 260 | |b Elsevier, |c 2004. |a Oxford : | ||
| 300 | |a xii, 349 p. | ||
| 942 | |c BK | ||
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