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|a 978007473812
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| 082 |
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|a 658.8342
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|a Loudon, David L.
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| 245 |
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|a Consumer behavior :
|c David L. Loudon and Albert J Della Bitta
|b concepts and applications /
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| 250 |
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|a 4th ed.
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| 260 |
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|b TMGH,
|c 1993
|a New Delhi :
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| 300 |
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|a xxiii, 788 p.
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| 700 |
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|a Bitta, Albert J Della
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